The Department of Business (BUS) through the College of Professional Studies (CPS) offers a major in Business (with a concentration in Management), a minor in Business, a major in Social Entrepreneurship & Business, and a minor in Social Entrepreneurship & Business.
The BUS programs are grounded in Rollins' commitment to educate students for global citizenship and responsible leadership, preparing graduates to pursue meaningful lives and productive careers. BUS programs are anchored in the Rollins values of Excellence, Innovation, and Community and the AACSB-International values of Innovation, Impact, and Engagement. BUS programs provide opportunities for students to develop a strong set of basic business skills combined with an understanding of current economic, political, cultural, and environmental issues consistent with the Carnegie Foundation’s (2012) definition of the purpose of liberal learning “…to enable students to make sense of the world and their place in it, preparing them to use knowledge and skills as a means toward responsible engagement with the life of their times.”
Key themes of the BUS programs are
The Business Major
The Business Major requires ten business core courses (40 credit hours), three concentration courses (12 hours), three elective courses (12 hours), and a global experience (total = 64 credit hours).
BUSINESS CORE COURSES (10 courses, 40 hours)
MANAGEMENT CONCENTRATION COURSES (3 courses, 12 hours)
ELECTIVE COURSES (Choose three, at least two at the 300-400 level, 12 hours)
All Business majors are required to have a global experience. This requirement may be satisfied by: (a) participating in a Rollins semester abroad program, (b) participating in an approved Rollins study abroad course, (c) by experience as an international student studying in the U.S., or (d) by extensive experience living or working abroad at age 16 or older. Students may be required to document their global experience. If a Global Experience is not appropriate for a specific individual, the student may petition the BUS Department for approval to substitute BUS 398.
RESIDENCY AND DISTRIBUTION
Business majors must take all core courses at Rollins (except for courses taken by transfer students prior to admission to Rollins); must take at least one-half of all courses for the BUS major at Rollins (no exemption for transfer students); must take at least one-half of all business core courses from the BUS curriculum (no exemptions for internal transfers); must take at least 16 semester hours that are not used to meet a general education or major requirement; and must take at least one-half of all courses for the major at the 300-400 level.
Requirements for the Business minor are seven (7) courses (as follows):
The Business minor may be combined with almost any major (except Business, Social Entrepreneurship & Business, or International Business) to give the student a better understanding of the role of business in today’s world, current knowledge of business practices, and career related skills.
The Social Entrepreneurship & Business Major
The Social Entrepreneurship & Business (SEB) major requires seventeen courses (68 semester hours), including ten core courses (40 hours), four social entrepreneurship & business core courses (16 hours), three elective courses (12 hours), an immersion experience, and a global experience.
BUSINESS CORE COURSES (10 courses, 40 credit hours)
SOCIAL ENTREPRENEURSHIP AND BUSINESS CORE COURSES (4 courses, 16 hours)
ELECTIVE COURSES (Choose three; at least two at the 300-400 level, 12 hours)
The electives enable students either to design an ‘impact track’ targeting their personal SE passion (health, education, environment, development, poverty, inequality, gender, race/ethnicity, etc.) or to broaden their understanding of a variety of issues. Faculty in the Department of Business and Social Entrepreneurship can assist students interested in designing an ‘impact track’.
All SEB majors are required to participate in one immersion experience. This requirement may be satisfied by participating in (a) a Rollins Immersion program, or (b) an approved international service learning experience (approved by the BSE department). Rollins Immersion exposes students to critical cultural, social, political and structural issues in the community through weekend and weeklong projects of civic and community engagement throughout the academic year. Rollins Immersion is rooted in the academic mission of Rollins to educate students for global citizenship and responsible leadership. Through direct community engagement, leadership development, multicultural education, discussion and pre/reflection activities students will be immersed in the big challenges and questions that face communities in the 21st Century. International service learning experiences also focus on social responsibility and enable students to practice ‘global citizenship’ while engaging in service in a different culture. Students should document their immersion experience, and may be required to provide supporting evidence or write an essay describing their experience.GLOBAL EXPERIENCE
All SEB majors are required to have a global experience. This requirement may be satisfied by: (a) participating in a Rollins semester abroad program, (b) participating in an approved Rollins study abroad course, (c) by experience as an international student studying in the U.S., or (d) by extensive experience living or working abroad at age 16 or older. Students may be required to document their global experience.
RESIDENCY AND DISTRIBUTION
SEB majors must take all core courses at Rollins (except for courses taken by transfer students prior to admission to Rollins); at least one-half of all courses for the major at Rollins (no exemption for transfer students); half of all business core courses from the BUS curriculum (no exemptions for internal transfers); must take at least 16 semester hours that are not used to meet a general education or major requirement; and must take at least one-half of all courses for the major at the 300-400 level.
SOCIAL ENTREPRENEURSHIP MINOR REQUIREMENTS
The SEB minor requires six courses (24 credit hours), including five courses listed below plus one elective from the list of approved SEB electives (see above).
Courses of Study
BUSINESS COURSES (BUS)
BUS 101 Business, Innovation, & Entrepreneurial Thinking (4 credit hours): This course introduces the roles of business in society, the nature of entrepreneurship, and the the application of business concepts to creating economic wealth, improving individual opportunity, raising standards of living, increasing quality of life, accepting social responsibility, promoting ecological sustainability, and realizing political stability. You will learn the interdependency of creativity, innovation, entrepreneurial thinking, new venture creation and business management.BUS 135 Business Law and Ethics (4 credit hours): This course introduces students to the legal and ethical environment of business. It will assist students in identifying and analyzing ethical issues in business, while giving students practical decision-making skills. Basic legal content such as contracts, torts, alternative dispute resolution, intellectual property, and employment law will be covered.
BUS 215 Micro and Macro Economics (4 credit hours): This course introduces economic theory and analysis as they apply to personal, entrepreneurial, and policy-related decision-making. We will discuss economic concepts used to describe, explain, evaluate, predict, and address key social, political,economic problems in many countries, highlighting the social impact of economic choices.
BUS 230 Financial and Managerial Accounting (4 credit hours): This course introduces theories and methods of using accounting systems information technology to solve problems and evaluate performance throughout the business lifecycle. The course explores the role of accounting in providing timely and accurate information for external reporting and to support managerial planning, control, and decision making. Prerequisite: BUS 101.
BUS 241 Business Analysis & Decision Making (4 credit hours): This course introduces (1) the uses of information technology (MIS, Big Data) for data gathering, organization,analysis and (2) tools such as statistics, algorithms, and analytics for interpreting data and drawing conclusions. Areas covered include basic research design, probability, statistics, information processing, decision support, and self-directed systems. Prerequisite: BUS 101.
BUS 310 Management and Organizational Behavior (4 credit hours): Management is the process of understanding & motivating people to perform work to achieve objectives. Students focus on developing key competencies including responsible decision making, effective communication, leadership, broad global perspectives, understanding human motivation, setting objectives, and analytical problem solving. Using case studies, we will explore applications such as performance, project, crisis, and conflict management. Prerequisite: BUS 101 & junior status.
BUS 312 Responsible Business Leadership (4 credit hours): Focuses on understanding the mindsets of responsible leaders (commitments, vision, values, ethics, and philosophy); developing leadership skills, styles, strengths, and relationships; and using leadership to promote social responsibility, resolve conflicts, and overcome obstacles. Prerequisite: BUS 101 & junior status.BUS 316 Critical Thinking and Problem Solving (4 credit hours): Critical Thinking is the foundation for analytic decision making. Students will learn to frame problems, define objectives, recognize information needs, analyze fact, value, and policy issues, evaluate options, design creative solutions, and develop implementation plans. Using case studies, students will apply these skills to a variety of business problems. Prerequisite: BUS 310 & junior status.
BUS 317 Personal Finance (4 credit hours): Personal Finance is the process of sourcing and using funds to achieve personal objectives. The course outlines a wide variety of financial instruments available for managing money. Applications include: personal financial statements, insurance, social security, investments, tax, retirement, estate planning, and personal financial planning as a profession. Prerequisite: Junior status.
BUS 320 Entrepreneurial and Corporate Finance (4 credit hours): Finance is the process of using funds to achieve business objectives. Entrepreneurial Finance focuses on the needs of new and growing organizations. Corporate Finance focuses on mature, on-going organizations. This course introduces theories, concepts and tools for financial planning, analysis, evaluation, and decision-making in for-profit, non-profit, and social enterprises. Prerequisites: BUS 215, BUS 230, & junior status.
BUS 330 Entrepreneurial Marketing (4 credit hours): This course examines the marketing entrepreneurship interface including opportunity recognition, taking and managing risks, innovation and value co-creation aimed at solving problems, whether for the customers in the marketplace or for people confronting complexities of social issues. Key concepts of situational-market analysis, segmentation, new product-solution development, pricing and channels of distribution and convention/digital communication strategies are integrated. Focuses on development of self, reflective practice, and skills for True Teamwork. Prerequisite: BUS 101 & junior status.
BUS 342 Human Resource Management (4 credit hours): Human Resource Management (HRM) is the process of creating value (increased competitiveness, standards of living, and quality of life) through effective people management. This includes appropriate attitudes, competencies, roles and responsibilities, recruitment, selection, retention, training, compensation motivation, communication, employee relations, performance improvement, and evaluation. Prerequisite: BUS 310 & junior status.
BUS 348 Investments (4 credit hours): Explores theories and techniques of investing, especially in the stock and bond markets. Highlights basic security analysis and portfolio management, as well as financial planning in a changing economic environment. Prerequisite: BUS 320 & junior status.
BUS 350 Supply Chain Management (4 credit hours): Operations Management is the integrated production and distribution of goods, services, and information (from acquisition of materials through production to distribution of products, services, and information). Applications include research & development, product design, project management, supply chain management, operations planning, organizing, control. Prerequisites: BUS 241, BUS 310, & junior status.
BUS 352 Project Management (4 credit hours): This course involves the planning, organizing, implementing, evaluation, and utilization of resources to achieve a particular objective, according to a defined standard of quality, on a specific schedule, and within a budget. This course develops the critical thinking skills necessary to be effective in entry level project management positions. Prerequisite: BUS 310 & junior status.
BUS 354 High Performance Organizations (4 credit hours): High Performance Organizations (HPO) are identified with consistently high levels of profitability, productivity, quality, ROI, customer loyalty (retention), and employee loyalty (retention). Using case studies students examine the corporate philosophies, enlightened policies, core competencies, and best practices which characterize HPOs. Prerequisite: BUS 310 & junior status.
BUS 369 Global Business: (4 credit hours): Details strategies U.S. firms use to compete globally. Course will cover international competition, competitive advantage, international trade, international political economy, importing, exporting, licensing, foreign direct investment, and globalization. Prerequisite: BUS 101 & junior status.
BUS 375 Advertising Promotion (4 credit hours): Advertising, promotion, publicity, public relations, direct selling, and personal selling are processes for communication with current and prospective customers. Using problems and cases this course examines the marketing communication process, message development, media selection, management of the process, and evaluation of communication effects on consumer behavior. Prerequisite: BUS 330 & junior status.
BUS 390 Special Topics in Business (4 credit hours): Course deals with significant economic, political, social, and ethical problems facing global businesses. Conducted as a seminar, discussions will be based on current journal articles. Prerequisites: BUS major, junior/senior standing.
BUS 397 Business Internship (4 credit hours): The Business Internship is designed to provide students with a carefully monitored work or service experiences in an approved business or community service organization. Students may choose internships from a list of opportunities generated by Career Services or they may seek approval of their own internships (within Rollins established guidelines). Prerequisites: BUS 310, BUS 320, BUS 330, & junior status.
BUS 398/399 Independent Research (4 credit hours). Prerequisite: permission of department head.
BUS 400 Strategic Management (4 credit hours): Taking a strategic approach to the challenges of managing the organization as a whole, this course examines the process of evaluating current performance, managing crises, recognizing trends issues, creating implementing evaluating strategies in light of organizational objectives and priorities. Based on case studies of businesses, nonprofits, and social enterprises, students will make several formal presentations focusing on situational analysis, formulation of objectives and strategies, implementation of action plans, and evaluation of results. Prerequisite: BUS 310, BUS 320, BUS 330, & senior status.
SOCIAL ENTREPRENEURSHIP BUSINESS COURSES (SEB)
SEB 200 Social Entrepreneurship: Leading Change (4 credit hours): Students will examine the historical and current movement of social entrepreneurship, and explore social entrepreneurship in the context of global and local social issues and personal motivational fit. Critical entrepreneurial skills will be enhanced, such as creativity, innovation, resilience, risk-taking, transformative communication, and teamwork.
SEB 220 Global Development Challenges and Opportunities (4 credit hours): This course explores various international development challenges (poverty, health, trade, education, etc.) and examines public, private, nongovernmental, and social enterprise strategies to address these problems around the world.
SEB 320 Strategies for Changemakers (4 credit hours): This course prepares students to be effective changemakers while they learn best practices of social innovation and entrepreneurship. Students learn how to identify contemporary issues and problems by studying social movements, researching the history of the issues, and analyzing strategies and systems. Students will participate in a community engagement component, where they will interact with local social entrepreneurs and mentors, and then build a tangible solution to a specific problem.
SEB 325 Globalization and Gender (4 credit hours): This course investigates how globalization interrelates with gender norms and socioeconomic outcomes. It considers economic, political and cultural processes of globalization while exploring topics such as the effects of globalization on labor markets, migration, inequality, and international finance from a gender-based perspective. The course examines the social and economic impacts of increasingly-mobile capital and culture on different groups of men, women, and households. Prerequisite: BUS 215 or INB 233 or ECO 203.
SEB 340 Designing and Planning for Social Entrepreneurship (4 credit hours): This course examines and applies concepts of problem identification and problem solving, IDEO process, business model, eco-systems, design systems thinking and strategies for developing and pitching the plan. Students will develop and present a venture plan. Prerequisites: SEB 200 and SEB 220.
SEB 345 Financing Social Entrepreneurship (4 credit hours): This course introduces finance concepts in the context of social entrepreneurial decision making. We will examine various opportunities for funding social enterprises, including venture capital, venture philanthropy, and grants, and examine financial management dynamics. Students will learn about assessing and structuring investments in social enterprises; understand motivation for participating in such activities; build integrated financial projections as a part of a business plan; and explore how social impact is measured.
SEB 390 Special Topics in Social Entrepreneurship Business (4 credit hours): Course deals with significant economic, political, social, and ethical problems relating to social entrepreneurship and business. Conducted as a seminar, discussions will be based on current journal articles. Prerequisites: BUS major, junior/senior standing.
SEB 397 Social Entrepreneurship and Business Internship (4 credit hours): Social Entrepreneurship and Business internships are designed to provide students with a carefully monitored service experience in an approved business or community service organization. Students may choose internships from a list of SESi-designated opportunities generated by Career Services or they may seek approval for their own internships (within Rollins established guidelines). Prerequisites: BUS 310, BUS 320, and BUS 330.
SEB 398/399 Independent Study: SE Project (4 credit hours): This will entail designing and completing a social entrepreneurship project of the students choosing, under guidance of a faculty member in the Department of Business and Social Entrepreneurship. Prerequisites: BUS 310, BUS 320, BUS 330, and SEB 340.