The International Business major is grounded in the Rollins’ commitment to educate students for active citizenship and ethical leadership in a global society, and to prepare graduates for productive careers. The International Business Department (INB) offers a major in International Business, a minor in International Business, a minor in Sustainable Development (in cooperation with Environmental Studies) and two dual degree programs. In the 3+2 program in cooperation with the Crummer Graduate School of Business students earn a B.A. and MBA in 5 years. The 2+2 international program offers students an opportunity to earn in 4 years a B.A. from Rollins and a B.S. from Reutlingen University in Germany.Now that the business world is interconnected globally, students need more than a traditional business degree to compete. Students studying International Business will find a challenging curriculum integrating basic business skills with emphasis on international economics, politics, area, cultural studies and languages. Their classroom experience is enhanced by participation in an international experience and completing a globally focused business internship.
Requirements for the International Business major are: 16 courses, including eight (8) core International Business courses, an international business internship, two (2) International Business electives, five (5) foreign language and area studies courses, and an international experience.
RESIDENCY AND DISTRIBUTION
INB majors must take all core courses at Rollins (except for courses taken by transfer students prior to admission to Rollins). INB200 and all 300 & 400 level courses in the major must be taken in INB department.
INTERNATIONAL BUSINESS CORE COURSES
INTERNATIONAL BUSINESS ELECTIVES
Students may satisfy this requirement by taking at least two (2) of the following courses; at least one (1) must be at the 300-400 level.
INTERNATIONAL BUSINESS INTERNSHIP
INB majors are required to complete an internship (INB 397). INB majors may satisfy this requirement by (a) participating in a Rollins International Internship program (e.g., London, Spain, Costa Rica, China, and Australia), (b) a summer internship abroad, or (c) a local internship with a reflection paper on some aspect of international business. Students register for internships through the Office of Career Services.
INB majors are required to have a direct international experience. This requirement may be satisfied by (a) participating in a Rollins semester abroad program, (b) participating in an INB approved Rollins study abroad course, (c) by experience as an international student studying in the U.S., or (d) by extensive experience living or working abroad at age 16 or older. Students should document their international experience and provide supporting evidence and an essay describing their experience. The department chair will determine whether or not the international experience satisfies the requirements for the INB major.
LANGUAGE and AREA STUDIES (5 courses): Proficiency in English and at least one (1) modern foreign language are essential for a successful career in international business. To accommodate students with different learning styles and needs, the foreign language and area studies requirement of five courses may be satisfied in a number of ways. Choose one (1) of the following:
Receiving a foreign language waiver does not reduce the total number of courses required for the International Business major. Students receiving such a waiver are required to take five (5) area studies or other language courses with at least two (2) at the 300-400 level.
Language and Area Studies Courses
Additional Area Studies Courses
Please see your advisor for additional courses that may be offered.
Requirements for the International Business minor are the following seven (7) courses.
The International Business minor is open to any student. The minor can be combined with any major (exceptions = Business; Social Entrepreneurship & Business; or International Business) to give the student a better understanding of the role of business in today's world, current knowledge of international business, and career related skills.
Course of Study
INB 101 Controversial Issues in International Business: Examines current issues in international business (such as wealth, progress, poverty, income inequity, economic development, social responsibility, cultural sensitivity, corruption, ecological efficiency, sustainable development, and worker exploitation) from a variety of perspectives. Students will learn to analyze fact, value, and policy issues using a variety of critical thinking tools.
INB 102 Meaningful Life and Productive Career: Explores personal values and career options in international business and explores the constructs of a meaningful life. Teaches skills necessary to manage career trajectory over a lifetime of changes.
INB 200 Introduction to International Business: Introduces basic concepts and examines key forces impacting international business. Examines global, political, economic, cultural, legal, demographic, geographic, and historical processes to understand how the world economy functions. Discusses international institutions, country market evaluations, foreign direct investment, the multinational company and its functions (organizational behavior, finance, marketing, operations), as well as the ethical environment of global business.
INB 201 Technology and Global Business: Examines technologies important to the competitive operations of global businesses. Technologies such as business software applications, Internet, multimedia, videogames, databases, web services, wireless, and global telecommunications will be understood in relation to their effect on global business.
INB 214 Global Business of Sport: Creates awareness of the magnitude of global expansion and development of sport, and provides familiarity with the principal "players" (firms and organizations) on the global scene, major issues in global sports, and business opportunities that are created internationally. Underlying focus on contrasts between the U.S. sport industry and foreign markets.
INB 215 The Global Entertainment Business: Introduces students to the business side of the multifaceted world of entertainment, including the areas of film, theater, music, and theme parks. Covers the economics, finance, management, and marketing of the industry in addition to current business issues. There may be periodic visits from industry professionals.
INB 225 Sustainable Business Practices: Recognizing the need to manage natural resources more responsibly, international firms have adopted sustainable strategies for resource acquisition and use (known as "Green Management"). Using case studies, this course explores such strategies from a managerial perspective.
INB 230 International Financial and Managerial Accounting: User-based accounting course for students who will become tomorrow's managers, investors, and other business stakeholders. The course surveys international financial and managerial accounting topics emphasizing the analysis of financial statements and managerial decision techniques. Prerequisite: INB 200.
INB 233/ECO 233 Economics for International Business: Introduces micro and macro-economic theory and research as they apply to international business. Examines the economic tools and concepts used to explain, evaluate, predict, and address key problems in international business. Prerequisite: INB 200.
INB 236 Statistics for International Business: Covers many areas of basic statistics with applications to international business. Covers descriptive statistics, probability, and inferential statistics. Includes measures of central tendency, dispersion, skewness, probability distributions, interval estimation, hypothesis testing, correlation, regression, and multiple regression. Prerequisite: INB 200.
INB 268 International Social Entrepreneurship: Introduces students to the different types of socially entrepreneurial businesses. Covers modes of entry, how to develop entrepreneurial organizations and how to sustain a business that does well while doing good.
INB 290 Special Topics in International Business: Deals with significant economic, political, social, and ethical problems facing global businesses. Conducted as a seminar with discussion based on current journal articles. Prerequisite: INB 200.
INB 300 International Business Operations: The day-to-day creation of value occurs through the integrated production and distribution of goods, services, and information (from acquisition of materials through production to distribution of products, services, and information). Discusses all major international business functions. Prerequisites: INB 200 and INB 230.
INB 302 Green and Social Marketing: Focuses on green or environmental marketing and social marketing. Green marketing is marketing products that are environmentally safe. Social marketing combines marketing practices and social policy to influence social behaviors benefiting general society (social good). Prerequisite: INB 200.
INB 311 Asian Business Environment: Examines the nature and development of capitalism in Asia and the problems and issues involved in conducting business in Asia. Uses case studies to investigate how differences in cultures and business practices affect international business; special institutions in Asia; entry strategies by transnational firms; the differences in economic and political circumstances across Asia; and future economic prospects for Asia. Prerequisites: INB 200 or junior standing.
INB 313 Australian Business Environment: Collaborative learning seminar exploring the unique aspects of Australia's free enterprise system. Addresses key aspects of the Australian business environment, Australia's competitive situation, issues currently confronting Australia, and the future of the Australian business system. Prerequisites: INB 200 or junior standing.
INB 315 Business and Economic Development in Modern China: Acquaints students with the issues, problems, and challenges to successfully conduct business, make investment decisions, and/or pursue management careers across national borders in general and in China in particular. Prerequisite: INB 200.
INB 320 Global Development: Challenges & Opportunities. Explores theories, measurement, and various dimensions of economic development, scrutinizes key challenges faced by developing countries, and examines public, private, and non-governmental strategies to address these problems. Prerequisite: INB 233
INB 337 International Marketing Management: Examines strategic marketing and market entry decisions in the context of dynamic global, regional, and country market forces. Emphasizes how international marketers standardize and adapt product/service, pricing, channel, and communication strategies to meet target market needs and company objectives. Students will develop a comprehensive international marketing plan for a specified product or service. Prerequisites: INB 233, INB 236.
INB 338 Global Consumer Behavior: Explores, compares, and applies diverse perspectives to interdisciplinary and multicultural study of consumer behavior. Emphasizes analysis and design of effective marketing strategies to foster and fulfill target market demand across international borders. Prerequisites: INB 233, INB 236.
INB 342 International Human Resource Management: Examines approaches to human resource management (HRM) and implications for competitiveness, standards of living, and quality of life. Topics include competitive advantages, core competencies, HR roles and responsibilities, employee rights, employee relations, employee performance, motivation, communication, recruitment, selection, retention, training, compensation, and evaluation. Taught from a comparative HRM perspective using a variety of case studies. Prerequisite: INB 200.
INB 345 International Management & Leadership: A study of international management theories, concepts, and applications. Focuses on managing international projects and the individual, group, and organizational dynamics involved in managing international project teams. Addresses the creation of value through the integrated management of people, information, structures, operations, and relationships. Prerequisites: INB 233, INB 236.
INB 347 International Advertising: Examines international marketing communication, advertising, publicity, and promotion. Considers management of the process and effects on consumer behavior. Focuses on current issues in international marketing communications. Prerequisites: INB 233, INB 236.
INB 350 Managing Information Systems: The combination of powerful technology developments and global business opportunities has led to the creation of new organizational forms and new challenges in managing them. We call these new organizational forms, "the digital firm," to emphasize that every aspect of the firm is touched and potentially transformed by technology and systems like the internet, mobile phones, or Skype. This course includes topics such as why IT/IS matters, how they can provide a competitive advantage to firms, data and knowledge management, internet and security, electronic commerce, intra- and extranets, enterprise systems and information systems ethics and computer crime. Prerequisites: INB 233, INB 236.
INB 363 Global e-Business: Examines the development of and future prospects for electronic business. Focuses on the technology of e-business and the business models and strategies adopted by firms for the "new economy." Emphasis is given to detailed case studies of a variety of firms, global e-commerce, marketing, supply chains, networks, innovation, customer relationship management, and future developments in e-commerce. Prerequisites: INB 233, INB 236.
INB 365 International Operations & MIS: Examines the competitive transformation of an organization’s inputs into the products and services that customers value. The focus is on achieving the optimal configuration of production and information systems that different organizations need to be successful in an international context. Prerequisites: INB 233, INB 236.
INB 366 Global Impact Investing: Introduces students to a spectrum of global impact investing; philanthropic, social entrepreneurs and large firms. Methods of assessing impact will give students hands on experience with impact investing.
INB 367 International Financial Statement Analysis: Introduces students to the different types of financial statement analysis across borders. Covers ways of analyzing these statements to better understand the operations of the firm. Prerequisite: INB 230.
INB 372 International Financial Management: Introduces theory and practice of international finance. Topics include global monetary system, international currency exchanges, capital mobility, central banks, and financial aspects of international trade theory, foreign direct investments, regional economic integration, and specialized institutions (i.e., International Monetary Fund -- IMF). Prerequisites: INB 230; INB 233, INB 236.
INB 373 International Investments: Exposes students to theory and techniques used for solving many different investment problems. Problem solving skills will involve spreadsheet modeling, portfolio, asset, and derivative analysis in a global environment. Prerequisite: INB 233, INB 236.
INB 374 Computational Finance: Exposes students to theory and methods used for solving many different problems in areas of finance and investments. Problem solving skills will involve spreadsheet modeling and elements of visual basic programming. Prerequisite: INB 230.
INB 375 International Alternative Investments: How art, wine, stamps, coins, musical instruments, collectibles and funds of such emotional assets have performed in terms of risk, return profile, and correlations with other asset classes. Prerequisites: INB 233, INB 236, or equivalent.
INB 377 International Real Estate: From a value perspective the course addresses significant economic, financial, social, and ethical problems in global real estate. We investigate investment opportunities including commercial and residential development, financing, operations, and ownership. Prerequisites: INB 230, INB 233.
INB 380 Global Brand Management: Brand management is organized around the product and management decisions that must be made to build, measure, and manage brand equity. Objectives are: 1) to increase understanding of the important issues in planning and evaluating brand strategies and 2) to provide the appropriate theories, models, and research tools to make better branding decisions. Course covers the role of brands, the concepts of brand equity, ways to build and measure brand equity, and how to implement a brand measurement system. Prerequisites: INB 233, INB 236.
INB 385 Global Franchising: Examines franchising from both macro- country/society -- and micro- franchisor/franchisee -- perspectives, including the franchising decision, international, master, and micro franchising; and rules of globalization and culture in franchising. Prerequisite: INB 200.
INB 390 Special Topics in International Business: Deals with significant economic, political, social, and ethical problems facing global businesses. Conducted as a seminar with discussion based on current journal articles. Prerequisites: INB 200 and junior standing.
INB 397 International Business Internship: Designed to provide students with carefully monitored work or service experience in international business environments. Students may choose internships from a list of opportunities generated by Career Services or they may develop their own internships (within College guidelines). Prerequisites: Completed one 300 level INB core course.
INB 450 Global Business Strategy: Examines the process, problems, and consequences of creating, implementing, and evaluating business strategy on a global scale. Discusses how the political, economic, social, technological, ecological, and legal environments affect the business functions, including finance/accounting, marketing, human resources/organizational behavior, and ethical behaviors of the company. The course will attempt to use experiential learning, including case studies, simulations and/or “live cases” and engage students in formal presentations, situational analysis, formulation of objectives and strategies, implementation of action plans, and evaluation of results. Prerequisites: INB 337, INB 365, INB 372.