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International Business
| Agee | Alon, A. | Alon, I. | Arnold |
| Boulanger | Fetscherin | Kodzi | Lairson |
| Lewin | McInnis-Bowers | Rogers | Sardy |
| Warnecke |
The International Business program is grounded in the Rollins' commitment to educate students to be active citizens and ethical leaders in preparation for a productive career in a global society. The department offers a major in International Business, a minor in International Business, a minor in Sustainable Development (in cooperation with the Department of Environmental Studies), and preparation for the 3-2 MBA program (in cooperation with the Roy E. Crummer Graduate School of Business).
Now that the business world is interconnected globally, students need more than a traditional business degree to compete. Students studying International Business will find a challenging curriculum integrating basic business skills with emphasis on international economics, politics, area, cultural studies and languages. Their classroom experience is enhanced by participation in an international experience and completing a globally focused business internship.
MAJOR REQUIREMENTS
Requirements for the International Business major are: eighteen (18) courses, including ten (10) core courses, an internship in international business, four (4) foreign language courses, four (4) electives, and a direct international experience.
INTERNATIONAL BUSINESS CORE COURSES
- INB 200 Introduction to International Business
- INB 230 Principles of Financial and Managerial Accounting
- INB 233 Economics for International Business
- INB 236 Statistics for International Business
- INB 300 International Business Operations
- INB 337 International Marketing
- INB 345 International Management & Leadership
- INB 372 International Financial Management
- INB 397 International Business Internship
- INB 450 Global Business Strategy
INTERNATIONAL BUSINESS ELECTIVES
Students may satisfy this requirement by taking at least two (2) of the following courses; at least one (1) must be at the 300-400 level.
- INB 201 Technology and Global Business
- INB 214 Global Business of Sport
- INB 215 The Global Entertainment Business
- INB 225 Sustainable Business Practices
- INB 290 Special Topics in International Business
- INB 302 Green & Social Marketing
- INB 311 Asian Business Environment
- INB 313 Australian Business Environment
- INB 315 Business and Economic Development in Modern China
- INB 320 Global Development: Challenges & Opportunities
- INB 338 Global Consumer Behavior
- INB 340 Globalization and Gender
- INB 342 International Human Resource Management
- INB 347 International Advertising
- INB 350 Managing Information Systems
- INB 363 Global e-Business
- INB 365 International Operations Management
- INB 373 International Investments
- INB 374 Computational Finance
- INB 377 International Real Estate
- INB 380 Global Brand Management
- INB 390 Special Topics in International Business
- INB 390F Latin American Business Environments: Costa Rica
AREA STUDIES ELECTIVES
This requirement may be satisfied in two ways.
First, students may satisfy the requirement by taking at least two (2) of the following courses; at least one (1) must be at the 300-400 level.
- ANT 201 Cultures of the Caribbean
- ANT 252 Cultures of China
- ANT 254 Cultures of Japan
- ANT 255 Middle East Culture
- ANT 259 Contemporary Middle East and North Africa
- ANT 277 Gender in the Middle East and North Africa
- ANT 315 Women in the Developing World
- AUS 262 The Australian Economic and Political Systems
- COM 306 Intercultural Communication
- ECO 254 The Latin American Economics
- ECO 307 International Economics
- ECO 308 European Emerging Markets
- ECO 327 Comparative Economic Systems
- ECO 335 Gender Issues in Latin America
- ECO 351 Economic Development
- ENV 206 Caribbean Environmental History
- ENV 292 Political Economy of Environmental Issues
- ENV 365 Environment and Development in Central America
- ENV 375 Island Economics and Sustainable Development in the Caribbean
- ENV 385 Sustainable Development in the Amazon Basin
- EUR 320 The European Union: A Cultural Evolution
- FRN 320 Introduction to French Civilization
- GMN 221 Germany Today: East Meets West
- GMN 392 German Cultural History
- HIS 250 Modern Japan
- HIS 261 Modern China
- HIS 263 East Asia in Modern Times
- HIS 350 U.S. and China Relations
- HIS 361 Contemporary China
- LAC 200 Foundations of Latin American Culture and Society
- LAC 201 Foundations of Caribbean Culture and Society
- LAC 325 Women in Latin America
- LAC 400 Seminar in Latin American and Caribbean Studies
- POL 302 Politics in the Third World
- POL 304 Middle East Politics
- POL 306 Muslims in Western Politics
- POL 312 Problems of Latin America
- POL 319 U.S. China Relations
- POL 321 The Politics of Latin America
- POL 331 International Political Economy
- POL 334 Political Economy of Japan
- POL 384 East Asian Politics
- POL 385 Politics and Society in Contemporary China
- POL 393 Vietnam Experience On-Line
- REL 217 Jewish Life and Thought
- REL 218 Christianity: Thought and Practice
- REL 219 Islam: Religion and Society
- REL 230 Buddhism: Theory and Practice
- RSN 221 Introduction to Russian Culture
- SHA 315 Chinese Business and Economic Development
- SHA 350 US-China Relations
- SPN 321 Spanish Life and Society
- SPN 322 Latin American Life and Society
Second, students may satisfy this requirement by completing one (1) of the following minors and substituting it for the two Area Studies electives.
- Asian Studies
- Australian Studies
- Latin American and Caribbean Studies
- Middle Eastern & North African Studies
- French (if not used to satisfy the INB foreign language requirement)
- German (if not used to satisfy the INB foreign language requirement)
- Russian (if not used to satisfy the INB foreign language requirement)
- Spanish (if not used to satisfy the INB foreign language requirement)
INTERNATIONAL BUSINESS INTERNSHIP
INB majors are required to complete an internship in international business (INB 397). INB majors may satisfy this requirement by (a) participating in a Rollins International Internship program (London, Spain, Costa Rica, Shanghai, or Australia), (b) a summer internship abroad, or (c) a local internship in some aspect of international business. Students register for internships through the Office of Career Services.
INTERNATIONAL EXPERIENCE
INB majors are required to have a direct international experience. This requirement may be satisfied by: (a) participating in a Rollins semester abroad program, (b) participating in an INB approved Rollins study abroad course, (c) by experience as an international student studying in the U.S., or (d) by extensive experience living or working abroad at age 16 or older. Students should document their international experience, including dates, location, activities, etc., provide supporting evidence of overseas travel from a copy of entry/exit stamps from their passport, and write an essay (minimum length two pages, double-spaced) describing how their overseas experience has helped them to cope with, deal with, and appreciate another culture. An international business faculty member, appointed by the chair of the department, will review the essay to determine whether or not the international experience satisfies the requirements for the INB major.
RESIDENCY AND DISTRIBUTION
INB majors must take all core courses at Rollins (except for courses taken by transfer students prior to admission to Rollins), at least one-half of all courses for the major at Rollins (no exemption for transfer students), and at least one-half of all courses for the major at the 300-400 level.
MODERN LANGUAGE STUDY
Proficiency in English and at least one (1) modern foreign language is essential to a successful career in international business. The experience of studying a foreign language is also essential to developing the cultural sensitivity required for living and working outside one's native environment. All INB majors are required to take four (4) courses or the equivalent in a modern foreign language at the intermediate or advanced level. This four-course foreign language requirement is an essential component of the International Business major.
To accommodate students with different learning styles and abilities, the foreign language study requirement may be satisfied in one of three ways.
- First, students may take and successfully complete four (4) college-level courses (16 semester hours) or the equivalent in a single modern language at the intermediate (200) level and beyond (at least two [2] at the 300-400 level). These courses must be conducted in the language, with the purpose of achieving reading and conversational proficiency (courses in translation may not be counted). These courses must provide intensive conversational preparation and basic business vocabulary.
- Second, students may take and successfully complete a college level, semester-long, intensive, foreign language program of fifteen to sixteen (15-16) semester hours taught entirely in the foreign language.
- Third, the four-course requirement may be waived by demonstrating 'native proficiency' in a modern foreign language, as determined by the Rollins College Department of Modern Languages and Literatures (this applies to languages taught by the Department of Modern Languages and Literatures). If the language is not taught at Rollins, the four-course requirement may be waived by demonstrating a proficiency in a modern foreign language at the 'advanced' level by passing a standardized test administered by the ACTFL Testing Office. Information and application forms for these tests can be obtained from the Rollins College Department of Modern Languages and Literatures.
The Department of International Business does not grant waivers, exemptions, or substitutions for the four-course foreign language requirement to students who do not have proficiency in English and at least one other modern foreign language.
Requirements for the International Business minor are as follows.
- INB 200 Introduction to International Business
- INB 230 Principles of Financial and Managerial Accounting
- INB 233 Economics for International Business
- INB 300 International Business Operations
- INB 337 International Marketing
- INB 345 International Management & Leadership
- INB 372 International Financial Management
The International Business minor is open to any student. The minor can be combined with any major (except, of course, International Business) to give the student a better understanding of the role of business in today's world, current knowledge of international business, and career related skills.
Course of Study
INB 101 Controversial Issues in International Business: Examines current issues in international business (such as wealth, progress, poverty, income inequity, economic development, social responsibility, cultural sensitivity, corruption, ecological efficiency, sustainable development, and worker exploitation) from a variety of perspectives. Students will learn to analyze fact, value, and policy issues using a variety of critical thinking tools.
INB 102 Meaningful Life and Productive Career: Explores personal values and career options in international business and explores the constructs of a meaningful life. Teaches skills necessary to manage career trajectory over a lifetime of changes. (Does not count toward INB major; open to all students)
INB 200 Introduction to International Business: Introduces basic concepts in international business (INB) and examines key forces impacting INB. Studies global, political, economic, cultural, legal, demographic, geographic, and historical processes to understand how the world economy functions.
INB 201 Technology and Global Business: Examines technologies important to the competitive operations of global businesses. Technologies such as business software applications, Internet, multimedia, videogames, databases, web services, wireless, and global telecommunications will be understood in relation to their effect on global business.
INB 214 Global Business of Sport: Creates awareness of the magnitude of global expansion and development of sport, and provides familiarity with the principal "players" (firms and organizations) on the global scene, major issues in global sports, and business opportunities that are created internationally. Underlying focus on contrasts between the U.S. sport industry and foreign markets.
INB 215 The Global Entertainment Business: Introduces students to the business side of the multifaceted world of entertainment, including the areas of film, theater, music, and theme parks. Covers the economics, finance, management, and marketing of the industry in addition to current business issues. There may be periodic visits from industry professionals.
INB 225 Sustainable Business Practices: Recognizing the need to manage natural resources more responsibly, international firms have adopted sustainable strategies for resource acquisition and use (known as "Green Management"). Using case studies, this course explores such strategies from a managerial perspective.
INB 230 Principles of Financial and Managerial Accounting: User-based accounting course for students who will become tomorrow's managers, investors, and other business stakeholders. Surveys financial and managerial accounting topics emphasizing the analysis of financial statements and management decision techniques. Prerequisite: INB 200.
INB 233 Economics for International Business: Introduces micro and macro-economic theory and research as they apply to international business. Examines the economic tools and concepts used to explain, evaluate, predict, and address key problems in international business. Prerequisite: INB 200.
INB 236 Statistics for International Business: Covers many areas of basic statistics with applications to international business. Covers descriptive statistics, probability, and inferential statistics. Includes measures of central tendency, dispersion, skewness, probability distributions, interval estimation, hypothesis testing, correlation, regression, and multiple regression. Prerequisite: INB 200.
INB 290 Special Topics in International Business: Deals with significant economic, political, social, and ethical problems facing global businesses. Conducted as a seminar with discussion based on current journal articles.
INB 300 International Business Operations: The day-to-day creation of value occurs through the integrated production and distribution of goods, services, and information (from acquisition of materials through production to distribution of products, services, and information). Discusses all major international business functions. Prerequisites: INB 200 and INB 230.
INB 302 Green and Social Marketing: Focuses on green or environmental marketing and social marketing. Green marketing is marketing products that are environmentally safe. Social marketing combines marketing practices and social policy to influence social behaviors benefiting general society (social good).
INB 311 Asian Business Environment: Examines the nature and development of capitalism in Asia and the problems and issues involved in conducting business in Asia. Uses case studies to investigate how differences in cultures and business practices affect international business; special institutions in Asia; entry strategies by transnational firms; the differences in economic and political circumstances across Asia; and future economic prospects for Asia. Prerequisites: INB 300 or junior standing.
INB 313 Australian Business Environment: Collaborative learning seminar exploring the unique aspects of Australia's free enterprise system. Addresses key aspects of the Australian business environment, Australia's competitive situation, issues currently confronting Australia, and the future of the Australian business system. Prerequisite: junior standing.
INB 315 Business and Economic Development in Modern China: Acquaints students with the issues, problems, and challenges to successfully conduct business, make investment decisions, and/or pursue management careers across national borders in general and in China in particular. Prerequisite: INB 300.
INB 320 Global Development: Challenges & Opportunities. Explores theories, measurement, and various dimensions of economic development, scrutinizes key challenges faced by developing countries, and examines public, private, and non-governmental strategies to address these problems. Prerequisite: INB 233 or ECO 203
INB 337 International Marketing: Examines strategic marketing and market entry decisions in the context of dynamic global, regional, and country market forces. Emphasizes how international marketers standardize and adapt product/service, pricing, channel, and communication strategies to meet target market needs and company objectives. Students will develop a comprehensive international marketing plan for a specified product or service. Prerequisite: INB 300 .
INB 338 Global Consumer Behavior: Explores, compares, and applies diverse perspectives to interdisciplinary and multicultural study of consumer behavior. Emphasizes analysis and design of effective marketing strategies to foster and fulfill target market demand across international borders. Prerequisite: INB 300.
INB 340 Globalization and Gender: This course considers economic, political and cultural processes of globalization and their effects on labor markets, migration, trade, health, agriculture, education, finance, and the environment from a gender-based perspective. It explores impacts on different groups of men, women, and households, and examines various approaches employed by the public, private, and non-governmental sectors to address key issues of gender inequity and human development. Prerequisite: INB 233 or ECO 203.
INB 342 International Human Resource Management: Examines approaches to human resource management (HRM) and implications for competitiveness, standards of living, and quality of life. Topics include competitive advantages, core competencies, HR roles and responsibilities, employee rights, employee relations, employee performance, motivation, communication, recruitment, selection, retention, training, compensation, and evaluation. Taught from a comparative HRM perspective using a variety of case studies. Prerequisite: INB 101 orINB 300.
INB 345 International Management & Leadership: A study of international management theories, concepts, and applications. Focuses on managing international projects and the individual, group, and organizational dynamics involved in managing international project teams. Addresses the creation of value through the integrated management of people, information, structures, operations, and relationships. Prerequisite: INB 300.
INB 347 International Advertising: Examines international marketing communication, advertising, publicity, and promotion. Considers management of the process and effects on consumer behavior. Focuses on current issues in international marketing communications. Prerequisite: INB 300.
INB 350 Managing Information Systems: The combination of powerful technology developments and global business opportunities has led to the creation of new organizational forms and new challenges in managing them. We call these new organizational forms, "the digital firm," to emphasize that every aspect of the firm is touched and potentially transformed by technology and systems like the internet, mobile phones, or skype. This course includes topics such as why IT/IS matters, how they can provide a competitive advantage to firms, data and knowledge management, internet and security, electronic commerce, intra- and extranets, enterprise systems and information systems ethics and computer crime. Prerequisite: INB 300.
INB 363 Global e-Business: Examines the development of and future prospects for electronic business. Focuses on the technology of e-business and the business models and strategies adopted by firms for the "new economy." Emphasis is given to detailed case studies of a variety of firms, global e-commerce, marketing, supply chains, networks, innovation, customer relationship management, and future developments in e-commerce. Prerequisite: INB 300.
INB 365 International Operations Management: Examines fundamental concepts and techniques critical to successful management of an organization's operations, for both manufacturing and service activities. Globalization provides examples of evolutionary stages in the field of operations management. Prerequisites: INB 300 and junior or senior standing.
INB 372 International Financial Management: Introduces theory and practice of international finance. Topics include global monetary system, international currency exchanges, capital mobility, central banks, and financial aspects of international trade theory, foreign direct investments, regional economic integration, and specialized institutions (i.e., International Monetary Fund -- IMF). Prerequisites: INB 300.
INB 373 International Investments: Exposes students to theory and techniques used for solving many different investment problems. Problem solving skills will involve spreadsheet modeling, portfolio, asset, and derivative analysis in a global environment. Prerequisite: INB 300.
INB 374 Computational Finance: Exposes students to theory and methods used for solving many different problems in areas of finance and investments. Problem solving skills will involve spreadsheet modeling and elements of visual basic programming. Prerequisite: INB 230.
INB 377 International Real Estate: From a value perspective the course addresses significant economic, financial, social, and ethical problems in global real estate. We investigate investment opportunities including commercial and residential development, financing, operations, and ownership. Prerequisites: INB 230 and INB 233.
INB 380 Global Brand Management: Brand management is organized around the product and management decisions that must be made to build, measure, and manage brand equity. Objectives are: 1) to increase understanding of the important issues in planning and evaluating brand strategies and 2) to provide the appropriate theories, models, and research tools to make better branding decisions. Course covers the role of brands, the concepts of brand equity, ways to build and measure brand equity, and how to implement a brand measurement system. Prerequisite: INB 300.
INB 385 Global Franchising: Examines franchising from both macro- country/society -- and micro- franchisor/franchisee -- perspectives, including the franchising decision, international, master, and micro franchising; and rules of globalization and culture in franchising.
INB 390 Special Topics in International Business: Deals with significant economic, political, social, and ethical problems facing global businesses. Conducted as a seminar with discussion based on current journal articles. Prerequisites: INB 300 and junior/senior INB major.
INB 390F Latin American Business Environments - Costa Rica: Travel Costa Rica while studying Costa Rica's unique positioning as a regional hub for international business. Topics include: corporate social responsibility, entrepreneurship, sustainability, transitioning economic sectors (agricultural - services-high tech). Prerequisite: INB 300 or consent.
INB 397 International Business Internship: Designed to provide students with carefully monitored work or service experience in international business environments. Students may choose internships from a list of opportunities generated by Career Services or they may develop their own internships (within College guidelines). Prerequisites: INB 300 and junior standing.
INB 450 Global Business Strategy: Examines the process, problems, and consequences of creating, implementing, and evaluating business strategy on a global scale. Students will make several formal presentations focusing on situational analysis, formulation of objectives and strategies, implementation of action plans, and evaluation of results. Taught from a managerial perspective using case studies. Prerequisites: INB 337, INB 345, and INB 372.
