We Hear You!
Rollins Magazine Readership Survey Results
Rollins Magazine is on a mission. A mission to keep you connected to your alma mater. A mission to keep you informed about the exceptional educational experience of today’s Rollins students and inspirational achievements of fellow alumni. A mission to remind you of how great it feels to be able to say you have a Rollins degree!
To find out how well we are doing, last summer we sent 25 percent of our readers* a comprehensive readership survey developed by the Council for Advancement and Support of Education (CASE). While the results were overwhelmingly positive, they also provided valuable information on how we can better meet your needs. Here are some of the findings:
Most readers cite the magazine as their primary source of information about the College, with e-mails from the institution coming in a close second.
60% prefer to read the magazine in print, and 12% prefer to read it online.
82% feel the magazine strengthens their connection to Rollins by serving as a source of continuing education about the College, while just 26% feel it keeps them in touch with their classmates.
More than one-half rate the overall quality of the magazine as excellent or good, and no one rated the magazine as very poor.
Nearly 50% feel the Class News section is their favorite part of the magazine.
The 125th Anniversary historical series “A Rollins Perspective” and the Generation Next legacy feature were among the favorite articles in recent issues.
More than 40% are interested in reading more about student research and academic experiences, extracurricular activities, campus facilities and growth, and institutional history and traditions.
Rollins Magazine always welcomes—and hears—your feedback. Please tell us what we are doing well…and not so well; what you want to see more of…and less of. Send your comments to us at Rollins Magazine online: rollins.edu/magazine/talktous. For a complete copy of the magazine survey results, please e-mail the editor at firstname.lastname@example.org.
*The magazine survey was sent to a random sampling generated from alumni with active e-mail addresses.