Dr. Greg Marshall Inducted into Direct Selling Education Foundation Circle of Honor

July 9, 2019 by Jake Rakoci

Dr. Greg Marshall, along with two other academic colleagues, were inducted into the
Direct Selling Education Foundation’s Circle of Honor at the annual convention in
Austin, TX.

Crummer’s Charles Harwood Professor of Marketing and Strategy, Dr. Greg Marshall, was
not expecting to be receiving a prestigious award when he was in Austin, TX, this past
June for the Direct Selling Association Annual Convention.

Prepared to be a guest in an on-stage panel in front of about 500 people, Dr. Marshall
was mic’d up and ready to share his wisdom on the changes in e-commerce, when instead
DSEF leadership started to talk about the DSEF Circle of Honor inductees.

To his surprise, Dr. Marshall wasn’t just there to speak on a panel – he was receiving
DSEF’s highest honor, induction into the DSEF Circle of Honor.

Created in 1988, the DSEF Circle of Honor recognizes direct selling industry leaders
and academics who have made extraordinary contributions to the Foundation through
personal efforts, involvement, and commitment to the mission and purpose of DSEF.

“It came as a total surprise. They got me pretty good. It’s such an incredible honor to
be inducted into the Circle of Honor,”, said Dr. Marshall, who received the award
alongside Victoria Crittenden, Professor of Marketing and Research Scholar at Babson
College, and Harbert College Marketing Chair at Auburn Dr. Linda Ferrell.

Presenting Dr. Marshall the commendation was Robert A. Peterson, Chair in Business
Administration at the University of Texas at Austin (also a former Circle of Honor
inductee), and Gary Huggins, DSEF Executive Director.

“For decades Greg has brought significant value to the Foundation and the industry
through his expertise, thought partnership, and extensive networks,” said Gary Huggins,
DSEF Executive Director. “Since 2016, when DSEF introduced a three-year plan to deepen
our relationships with the academic community, he has worked tirelessly to help us grow
our Academic Fellows program, publish direct selling-related research, include direct
selling in textbooks, launch a new Doctoral Sales Grant Program, and help shape the
vision for the Foundation of the future.”

Dr. Marshall serves on the Foundation’s Academic Advisory Council and led the launch of
DSEF’s new Doctoral Sales Grant Program, which provides recipients with a valuable
research or dissertation opportunity and recognizes the integral role that sales
excellence plays in the ongoing success of the direct selling channel. He also co-
authors several textbooks, including Marketing: Real People, Real Choices.

“Dr. Marshall’s work with students as well as with outstanding organizations such as
the DSEF exemplifies our mission at Crummer to produce and foster global, responsible,
and innovative leaders who impact their organizations and communities,” said Dr.
Deborah Crown, dean of the Crummer Graduate School of Business at Rollins College. “We
congratulate Dr. Marshall and thank the DSEF for recognizing his remarkable

For Dr. Marshall, this award is a continuation of the career he is deeply passionate

“I feel so fortunate to have the opportunity to do the things I do and be affiliated
with a business school as great as Crummer,” said Dr. Marshall., “Induction into the
DSEF Circle of Honor along with some of my academic heroes is an amazing experience.”



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