Rollins Professor Launches Halloween Toy
Marc Fetscherin, a professor of marketing at Rollins College, shared a toy he developed with his daughters and is marketing internationally on FOX 35 Good Day Orlando.
By Jo Marie Hebeler
October 05, 2026
A seasonal toy called "Bones" is making waves as a Halloween tradition designed to keep an eye on children during October. Similar in concept to the popular Elf on the Shelf, the new character centers on teaching lessons of kindness, respect, and good behavior through interactive fun.
The product was created through a joint family brainstorm involving Fetscherin and his two daughters. Leveraging his background in business and product development, Fetscherin helped transform his daughters' original concept into a commercial reality.
“The most rewarding part of creating Bones isn’t just building a business. It’s seeing an idea inspired by my daughters turn into something that brings joy to other families,” said Fetscherin.
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